The 5th CCFW China International Children's Fashion Week officially kicks off, embracing a childlike heart in the digital future and the metaverse

On July 27, 2022, the 5th CCFW China International Children's Fashion Week, jointly organized by the China Fashion Association, the Linping District Government of Hangzhou, and the Shanghai Fashion City Promotion Center, officially kicked off in Yishang Town, Hangzhou. Led by AR VAVA Wawa, the virtual image ambassador, the 5th China International Children's Fashion Week has opened up a wonderful world of children's fashion in the future, embracing the exploration of the metaverse of childlike innocence through the immersive experience of virtual and real interaction.

China International Children's Fashion Week is a professional and authoritative children's fashion life event and commercial promotion platform in China. It plays a positive role in promoting the innovative development of Chinese children's clothing brands, leading the consumption trend of children in the new era, and cultivating the confidence performance of Chinese children. Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China Clothing Association; Shen Shijie, Deputy Director of the Standing Committee of the People's Congress of Linping District and Secretary of the Party Working Committee of Linping New City; Wang Yaoping, Deputy Secretary of the Party Working Committee of Linping New City and Director of the Linping New City Management Committee; Bian Xiangyang, Director of Shanghai Fashion City Promotion Center and Vice Chairman of China Fashion Designers Association; Zheng Nianhua, Executive Chairman of the Fashion Industry Committee of the Zhejiang Merchants Association and Chairman of Yishang Town Operation and Development Co., Ltd; Li Xinhua, Chairman of Guangzhou Senhuer Technology Co., Ltd; Zhou Jianping, Executive Chairman of China International Children's Fashion Week, jointly opened the colorful curtain of the 5th China International Children's Fashion Week, and the five-day China International Children's Fashion Week officially set sail.

The 5th CCFW China International Children's Fashion Week is dedicated to the "Digital Future ▪ Embrace the Children's Heart Metaverse "as the theme, guide children's clothing brands to use technologies such as CG, VR, AR, etc. to showcase the latest trendy products online and offline in a panoramic manner. Through the interactive experience of virtual and real life, comprehensively understand the brand core, and help achieve the empowerment of digital technology in the children's clothing physical industry. Based on the background of digital interaction in the new era, the 5th CCFW China International Children's Fashion Week innovatively launched a combined visual fashion feast consisting of offline display shows, metaverse virtual shows, and trendy handmade Hanfu doll virtual experience shows. At the same time, it was accompanied by relevant domestic and foreign children's clothing brand trends, children's high fashion trends, national style intangible cultural heritage children's clothing releases, China Children's Clothing Enterprise Summit Forum, Future Star Children's Model Competition A series of activities including the selection of Chinese fashion children's clothing brands and the selection of China's top ten children's clothing designers., Create a nationwide children's fashion feast for professional technical innovation, trend release, industry exchange, fashion consumption, and parent-child interaction in the domestic children's clothing sector.

The 5th CCFW China International Children's Fashion Week invited well-known domestic and foreign children's clothing brands such as GIVENCHY, CHLOE, BOSS, LITTLE SPACE, COLLIFOLIE, Morihuer, Debai, boys and girls, Park and Su, MONUO MONO, BXZF Xiaozi Fan, 1001 Nights, PANDA BLAST Street Panda, Berry Inge, MADE MOISELLE, SEVEN LIFE, Huatiancai, etc. to participate in this season's trend release, and also attracted top ten Chinese fashion designers Yang Zi, Fu Suqin Sun Haitao; Children's clothing brands such as Jingjie, Aianjiu, Huang HY, Long Yunchuan, AMORCODE, Girls' Independence Day, Red Drum Love, JUN Jun Design, Wei Design, STARSTYLE, Cherry Halo, Bunge, FUNNYDREAM, Huifeng Luoyi, Kounuo, Tongshang, Liuzhu, etc. participated in the trend release. It is particularly worth mentioning that the "Children's Clothing Class" launched by the Contemporary Inheritance Art Talent Studio of Shanghai University Chinese Excellent Clothing Culture, led by Chen Wen, the winner of the 19th China Fashion Design Golden Summit Award, will once again make its debut at the 5th China International Children's Fashion Week, jointly igniting the global wave of children's clothing fashion.

As the brand released at the opening show of the 5th CCFW China International Children's Fashion Week, Senhoor rooted its product concept of "nature, comfort, and health" in the core soul of the brand, restoring the true meaning of product value with the instinctive demand of returning to nature and its essence, and perceiving the pure and poetic essence of natural aesthetics in its minimalist and simple design. The release site presents a fantastic space called 'Firefly Adventure Night' - on a midsummer night, fireflies fly, as if swimming freely in a foreign land; Little hidden in the wild, big hidden in the market, feeling the natural beauty from the jungle; The chirping of cicadas, the chirping of birds, and the friction of leaves, as well as the memory of fireflies, are the most joyful moments of childhood. The night of exploring fireflies is like searching for Alice's lost dream, but later those innocent fantasies disappear like fireflies on a deep night...

Innovating and creating a Chinese children's fashion dream show, showcasing the trend of parent-child interaction in the metaverse. This year's Children's Fashion Week, in collaboration with domestic professional 3D. XR digital image production agency SOWRAI, Sorui Media, and avant-garde 3D art designer Bai Wuchang, utilized Unreal Engine real-time development tools, 3D human posture recognition, XR (AR+VR hybrid augmented reality) and other film and television special effects technologies, In combination with the "ancient style+China-Chic" show brought by Guan Yazheng, a well-known fashion designer and expert co founded by the Huzhou Research Institute of Zhejiang University of Technology, who is the core enterprise of the transformation of the national style children's clothing industry, and integrates the inheritance of Song rhyme culture with modern children's clothing styles, a new form of expression combining online virtual shows and offline fashion shows was launched, and this trend release was built into a digital card of the universe for the new era of national style children's clothing, Promote the innovative development of national style youth clothing culture, and provide a thread for the inheritance of Song rhyme culture in the new era.

In the post pandemic era, new scenarios have given birth to new businesses, new consumption has nurtured a new ecology, and new technologies have triggered new changes. The Chinese children's clothing industry urgently needs to reposition new commercial channels and find new fulcrums for the transformation and upgrading of commercial retail. In order to further promote the revival and innovation of China's children's clothing industry, the 2022 China Children's Clothing Brand Supply Chain Salon will also be held during the current children's fashion cycle. The event will focus on "building stability through progress, stimulating both internal and external factors", inviting experts, scholars, industry experts, and brand elites to exchange, collide, and share topics around the current hot and difficult topics in the children's clothing industry, focusing on new consumption, discussing new businesses, and grasping new trends, A new future for win-win business development.

Gather market leading children's fashion brands, gather innovative and cutting-edge design talents, integrate the ecological resources of the children's industry supply chain, enhance the global fashion discourse of children's brands. The 5th CCFW China International Children's Fashion Week focuses on building an important commercial promotion platform for children's clothing (children's products) in China, proposes the concept of an industrial metaverse, promotes the emergence of new models and formats of digital integration, and promotes the digitalization of the children's fashion industry Technological and fashionable development.