Gofan KIDS Appears at Shanghai Fashion Week with Children's Warm Black Technology

The theme of Shanghai Fashion Week in spring and summer 2023 is "Yuan Qixin Nature", which means that the boundary between natural landscape and humanistic concepts is gradually broken in the meta universe scene of isomorphism between reality and virtual reality.

On September 27th, the Govan brand launched a show about children's down jackets that amazed the industry. Originally, down jackets can be lightweight and warm, no longer the impression of being bulky. "Watching Bi Gaofan KIDS's runway show, an industry insider praised them.

Disrupting public impressions and creating professional functional children's warmth products

When the small models appeared in Govan's black and gold down jackets, the audience's evaluation was unanimous. The reporter learned that the price of this year's black gold down jacket dominated by Govan was about 1000 yuan. At the Tiktok event on September 21, the sales of this down jacket reached the first place in the list of high-end children's down jackets, and was ordered empty.

A senior executive of the Tiktok platform said, "After watching the Gaofan show this year, the previous impression of Gaofan children's clothing has been completely overturned. Gaofan children's clothing does not follow the fashion line, but takes the professional line. This positioning not only makes the platform, but also makes peers in the industry and the public have a new understanding of Gaofan children's clothing."

According to the R&D personnel of the Govan black gold down jacket, the black gold series has a relatively high filling capacity and a thermal insulation effect that is three times that of a regular duck down jacket. The slogan of Govan Black Gold is "3 times goose down and 3 times warm", which refers to the new Hungarian national standard 90 white goose down filled in black gold goose down clothing. The filling amount is three times that of the regular Govan style.

At present, the Govan KIDS black gold down jacket covers products with full cold resistance levels such as basic cold resistance, strong cold resistance, and advanced cold resistance. We have launched a black gold down jacket for children's school scenes, which combines functions such as light, warm, and anti fouling; There are also series suitable for outdoor sports, which not only have elasticity but also have breathability; It also covers professional down jackets for extreme sports such as skiing, with many improvements made in details.

Our fabric is functional and meets the needs of professional sports such as mountain climbing and skiing, "explained Mulan, the head of Gofan children's clothing. When exercising, we need more elasticity and breathability; In the case of snowy mountain scenes, the fabric needs to be highly waterproof, belonging to the lotus leaf level waterproof type, that is, water hitting the fabric will roll away like falling on the lotus leaf, completely penetrating into the down jacket. It can be said that Govan KIDS has completely transformed into a children's thermal expert. In the future, it may not only make children's clothing and down jackets, but also introduce more thermal categories

Using technology as the engine to wear warm black technology

In the public impression, down jackets look very heavy in appearance to keep warm. In recent years, Govan KIDS has taken the lead in adopting professional children's winter clothing and using technology to create children's warmth.

The category of down jackets has long been dominated by traditional brands that are "moribund", accustomed to being self centered, detached from user designed products, and more limited to the basic thermal insulation functions of down jackets, neglecting innovation in appearance, technology, and other aspects. On the other hand, with the increasing improvement of living standards among users, the demand for down jackets is no longer just for warmth. Gofan has always been committed to "making a perfect down jacket" and is eager to do "a down jacket that understands users better".

The reason why black gold down jackets can be lightweight and warm is inseparable from the high-tech technology that has obtained multiple patents. In order to break through the bottleneck, Gao Fan established the New Goose Down Research Institute (NGD-Lab), breaking the conventional rules and leading the innovation and transformation of Chinese down with users as the starting point. He specially hired well-known experts from both domestic and foreign countries to control and guide the color, style, and design of down jackets.

We have adopted warmth technology and used Hungarian goose down to create over 700 high fluffiness, wearing one piece with three pieces at the top. We also have heat and combustion technology, which can heat up quickly in 5 seconds and firmly lock in the temperature at+2.5 ° C. Among them, the use of honeycomb gold heat storage patents and volcanic rock self heating yarn are unique in the industry. Mulan told reporters that in order to achieve a comprehensive breakthrough in "shape, warmth, and protection", Gao Fan, in collaboration with top professional research institutions such as the Chinese Academy of Sciences, has made breakthroughs in innovative technology for down jackets, winning a total of 178 national patents, becoming a true "technology maniac" in the eyes of his peers and giving birth to many stunning products.

Children wearing sweaters in winter are prone to generating static electricity. The reporter learned that in terms of fabric, the Govan black gold down jacket also uses top functional fabrics in the industry. Among them, graphene fabric, which was initially popular for underwear, has significant antibacterial and anti-static functions. Not only that, graphene also has self heating function, but its self heating is not as significant as that of volcanic rock self heating yarn. Therefore, the Govan children's black gold series uses volcanic rock warm yarn fabric.

Cooperate with multiple patented technologies from China, the UK, Japan, Germany, and Hungary

It is understood that Govan collaborates with China, the UK, Japan, Germany, and Hungary on multiple patented technologies and raw materials, only to provide consumers with high-end goose down clothing made of luxury materials. Adhering to the concept of "global materials, global design, and serving the 300 million new middle class", upstream suppliers choose the same factory as luxury grade down jacket brands.

"Our target group is children and adolescents aged from 2 to 18. In winter, on average, a child with two or three pieces of black gold down jackets is enough to keep out the cold." Mulan, who originally thought that as a winter clothing brand, she could have a rest in summer, said that since Gao Fan entered Tiktok Mall, there has been no off-season throughout the year. "Even in hot weather, our down jackets are selling very well on Tiktok, which makes us feel very surprised. In addition to Tmall, Vipshop and other traditional channels, Tiktok's sales growth rate is very rapid."

The golden honeycomb gold lining is our patented technology, which is our technology lining, called gold ion thermal storage technology, and the patented technology is honeycomb gold. Mulan revealed that people are interested in gold because in ancient times, without lighting, the light of a candle would reflect on golden clothes. When ancient people saw the golden candlelight in this darkness, they felt particularly beautiful and confused. It can be said that humans have always liked black and gold.

Although at this year's Shanghai Fashion Week, Gofan KIDS weakened the fashion appeal of down jackets and focused on functional brands. But after watching the runway show, many industry insiders commented that clothing with black gold as the original color will never go out of style.